Thinking about leading digital marketing trends for 2021? Well, we are here, happy 2021! If there is one thing we have learned this past year it’s online tools are a lifeline. More people than ever are going online for social gatherings, meetings, fundraising, shopping and more! I think measurement is more important today than ever before for strong performance marketing. 2021 is going to be the year for smart techniques to quantify how successful your online marketing is. Due to COVID, consumers are spending more time at home than ever before – except the basic human need for joined experiences remain. People are increasingly turning to online to stay informed (think video). It is predicted that in 2022 more than 80% of consumers internet traffic will be driven by online video. Do you have a video strategy? This trend is expected to increase due to the rise in digital adoption during the pandemic. Do you have a video marketing strategy?
The giant media consumption story for 2020 was time spent on mobile. Globally we spent over 1.6 trillion hours on our phones – in the first half of the year. And in the 3rd quarter alone, apps usage surged by 25% with 180 billion hours each month spent on apps. The same research showcases that categories expected to particularly benefit from this rise in app popularity is health, fitness, food, learning, entertainment and shopping! As we move toward economic recovery post COVID, many believe shopping experiences will never go back to the way they were. This makes it increasingly important for retails to capture this new grow opportunity online! Do you have a mobile strategy?
You have many options for both video and mobile – but the basics are simple: you want to engage your customers/donors in a personalized way! Call us today (219.806.5221) and let's talk about your strategy for video and mobile!