I am a big fan of knowing what my competition is up to social wise. What is their narrative? What are they saying? Maintain your competitive landscape awareness with real time companies monitoring. You may think, oh, I don't have time for that. You really need to MAKE the time.
Keeping tabs on what your competitors are doing from a social media perspective can bring valuable insights into trends and best practices not only for your industry but for your business as well.
Also, knowing what they say can also help you identify YOUR point of differentiation.
So, what are you doing today to showcase your point of differentiation?