Give your customers a reason to like your page and follow you. Show them you will be posting often. This will give them a reason to engage with you.
The best way to gain the support of your audience is to engage with them. And by engaging, I mean engaging on a personal level. You are learning how to increase your social media presence. That presence will be reflected when someone follows your page because they expect your brand to engage with them.
For this, whenever someone posts about your brand, or comments on one of your posts, try to respond to them. ENGAGE
Loyal followers may recommend your brand to others. This, in turn, can help you grow your social media presence.
Question: Who here feels their social media channels give your audience a reason to return, share, review/recommend?