Have you started planning your 2021 social media marketing strategy yet? Are you wondering if LinkedIn should be a part of your strategy? LinkedIn is not just a professional networking platform, it has now grown to become a place to find valuable content. Today’s marketers use it not only to build professional connections, but they also use it to look for content that helps them upgrade their marketing tactics. LinkedIn, therefore, should be a part of your marketing strategy for 2021.
If you are still not convinced, maybe a few of these statistics will definitely motivate you to start using LinkedIn as a marketing platform:
660 million users are on the professional network in more than 200 countries. The platform is also home to over 30 million companies. According to LinkedIn, their growth rate is at two new members joining per second. You are bound to know someone! Start an account, begin connecting.
The platform had 90 million senior-level influencers. Decision-makers were at 63 million and opinion leaders at 17 million. Does your small business need decision makers? Well, LinkedIn is the place you want to be.
LinkedIn allows you to reach and engage your prospects at the right time and the right context. You can find customers through searching by either name, position, or company. Thus a great place to find decision makers.
LinkedIn SlideShare makes it easy for professionals on LinkedIn to share information easily. They can find content on different topics, share insights, and learn. SlideShare currently has over 18 million uploads in over 40 categories.
As a marketer, you can use this platform to share valuable content. You can repurpose your old content or create fresh content to share with your followers. SlideShare content is also discoverable on search, so you increase your chances of getting your content read.
Thank you Influencer Marketing Hub for this great content! Think about integrating LinkedIn into your social strategy for 2021! It's a place you want to be!