When you post on Facebook, you’re competing with thousands of other brands for your audience’s attention. Not only that, but the amount of attention your audience has available to give you is limited. Choose your words wisely!
When you post on Facebook, you’re competing with thousands of other brands for your audience’s attention. Not only that, but the amount of attention your audience has available to give you is limited.
Brands needs to do whatever they can to stand out and grab their audience’s attention. A simple and effective way to do that is to make sure you’re using the ideal character length in your status updates. Make it too short, and you risk getting overlooked. Go too long and you might reach the Facebook character limit and your post won't be shown.
So what’s the sweet spot for the length of a Facebook post? According to most of the info out there, shorter Facebook status updates outperform longer ones. Take a more in-depth look below.
Ideal Length of a Facebook Update: 40-80 Characters
Posts that contain 40 characters or less earn 86% more engagement. A study from Jeff Bullas found similar results, including that Facebook posts with 80 characters or less receive 88% more engagement.
The key is to keep your posts short and concise. Longer posts also get cut off in a user’s feed, which forces them to expand the text if they want to read the full story. And as we mentioned, it’s more difficult than ever to get your audience’s attention on Facebook. The easier it is for them to see your message, the stronger your chances of getting them to bite.
Question: Are you watching your character limits as you make posts?
Source: Sprout Social, Know Your Limit