Just because you build and enhance your social media channels and your website - doesn't mean they will come. You need to think about 1) how you will get traffic to your social channels and website - so many ideas come to mind here and 2) what type of content you will add to it on a consistent basis.
Google is going to want fresh original content on a consistent basis to be served up in their search results from your website. And your followers are going to want to see consistent posts from you as well. Craft your campaign content. This includes writing the posts and gathering the images and videos for each post.
Make and have a plan! Need help putting a plan together, call us! We would love to partner with you! Your audience is our priority!