Creating a strong social media presence starts by understanding how to reach your target market. When you know what your audience wants to see or read, you can tailor your content to suit them. When your audience can relate to the content better, they will engage with it more and that will help increase your social media presence.
Question: Do you think you know what your audience wants?
I think it could be good to do some journaling here to flush out content ideas and get them down on paper to organize your thoughts. Remember - you want to post content that your audience needs.