You’ve got something to share with the world. Show it off with a video. Think vibrant images, motion and sound capture people’s attention as they’re scrolling through their feed. Videos bring that association to a consumers mind and allows for greater trust and confidence in a business. Not only is personal connection formed by using this form of media, but seeing a product in action can create a greater confidence in its capabilities.
Video’s boost conversions and sales. First things first! Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. Video can also lead directly to sales. Studies show that 74% of users who watched a product video subsequently bought it. So you better start crafting your exciting video’s now!
And to get you more excited, 83% of businesses say that video provides good return on investment. Even through video production is not the easiest nor cheapest… it does pay off big time. There are some great video editing tools out there!
Video also builds trust – and trust is the foundation of conversions and online sales. Building trust should be already your goal. The whole concept of product marketing is based on trust and crating long-term relationships. Video content is likely to engage and ignite emotions. Think about all those YouTubers out there that famous for promoting a brand and being influencers… if you are serious about product marketing – be serious about video!
And guess what… Google loves videos!!! You are 53 times more likely to show up first on Google if you have a video embedded on your website. WHAT!!! You know Google owns YouTube. Think of it this way – video allows you to increase the time spent by visitors on your website. Thus, longer exposure – builds trust and signals the search engines to like your site because it has great content!
Do you have a mobile phone? Ha! Of course you do! Video appeals to mobile file users. Video and mobile go hand in hand. 90% of consumers watch videos from their phone. Shocker!!!! YouTube reports mobile video consumption rises 100% every year.
So, create your next video and watch as your products get discovered and your audience grow.
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