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Which Channel Makes Sense

To find relevancy with your audience, it’s important to be active on the channels your customers are already using. Think about your small business and the types of customers you have today and type of customers you want tomorrow.

Determine the best channels and the right technology for your business by evaluating them based on their strategic fit, impact and feasibility.

Rank each channel based on this criteria and have a plan to post online on a consistent basis.

Let’s take a quick peek.

See how each channel has a different narrative? Find a channel that is right for you and your small business. Where are most of your customers spending time online?

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