First, let's have a little vocabulary lesson. Google's dictionary definition of testimonial is "a formal statement testifying to someone's character and qualifications." These usually come from customers, colleagues, or peers who have benefitted from or experienced success as a result of the work you did for them.
But effective testimonials go beyond a simple quote that proclaims your greatness. They need to resonate with your targeted audience, and the people who could also potentially benefit from the work you do in the future. That's why great testimonials also tell a story -- one that inspires and motivates the people reading it.
In a world where most industries have countless businesses competing for a piece of the pie, almost anyone can say that they’re an expert in their field. When prospective customers have little information to go on, they don’t really know who is authentic.
That’s where testimonials come in. By placing a quote from an actual customer who has direct experience with a business, it verifies the claim and lends credibility. It’s a simple and straightforward way to validate a business and can diminish skepticism substantially. When compared to a competitor without testimonials, this can give your business a sizable advantage.
So if there is a small business that has helped you or a great restaurant you would recommend: WRITE them a testimonial and share your joy!